0
0
The Digital Marketing Manager Job in Ikoyi offers an opportunity for experienced marketing professionals to lead campaign execution, customer acquisition initiatives, and digital growth strategies within the real estate sector. The position is designed for individuals who can combine strategic planning with hands-on implementation to drive measurable business outcomes.
This full-time role focuses heavily on lead generation, campaign optimization, content marketing, and conversion-driven digital activities. The successful candidate will be responsible for turning marketing efforts into meaningful customer actions while supporting business growth through data-backed decision-making.
Overview of the Digital Marketing Manager Position
A real estate company is seeking a Digital Marketing Manager to oversee marketing campaigns, audience engagement strategies, and customer acquisition initiatives.
The role is based in Ikoyi, Lagos, one of Nigeria’s leading business and luxury residential districts. The position requires an individual capable of managing marketing activities across multiple channels while ensuring that campaigns deliver measurable results.
The Digital Marketing Manager Job in Ikoyi is particularly suitable for professionals with experience in digital advertising, social media marketing, content development, and conversion-focused campaign management.
Employment Type
The position is offered on a full-time basis and provides opportunities to contribute directly to the company’s marketing performance and brand visibility.
Location of the Role
The job is located in Ikoyi, Lagos, a major commercial and residential area that serves as a hub for premium real estate developments and corporate activities.
Purpose of the Position
Unlike traditional marketing roles that focus primarily on awareness, this position emphasizes measurable business outcomes such as lead generation, customer inquiries, property visits, and conversions.
The successful candidate will be expected to execute campaigns that produce tangible results rather than simply increasing impressions or engagement metrics.
Key Responsibilities of the Digital Marketing Manager
The Digital Marketing Manager Job in Ikoyi involves a wide range of responsibilities centered on campaign performance, customer acquisition, and revenue generation.
The selected candidate will be expected to manage marketing initiatives from planning through execution and optimization.
Campaign Planning and Execution
One of the core responsibilities involves developing and managing digital marketing campaigns across various channels.
Key duties include:
- Planning marketing campaigns
- Launching paid advertising initiatives
- Managing organic marketing efforts
- Monitoring campaign performance
- Adjusting campaigns based on real-time results
Successful execution requires both creativity and analytical thinking.
Real-Time Campaign Optimization
Marketing campaigns often require continuous adjustments to maximize effectiveness.
Responsibilities may include:
- Reviewing campaign performance metrics
- Improving audience targeting
- Adjusting advertising budgets
- Refining creative materials
- Enhancing conversion rates
This approach helps ensure that marketing investments generate meaningful returns.
Lead Generation and Customer Acquisition
The Digital Marketing Manager Job in Ikoyi places significant emphasis on attracting qualified prospects.
The role requires creating strategies that encourage potential customers to:
- Make inquiries
- Schedule property visits
- Request information
- Contact sales representatives
- Engage with promotional campaigns
Lead quality is considered just as important as lead quantity.
Conversion-Focused Marketing Strategies
A major objective of the role is transforming audience interest into measurable customer actions.
Building High-Converting Campaigns
The successful candidate will develop campaigns designed to generate genuine customer engagement.
This includes:
- Targeting qualified audiences
- Creating strong calls to action
- Designing conversion pathways
- Improving customer acquisition processes
Conversion-focused marketing helps businesses maximize the value of their advertising efforts.
Lead Tracking and Sales Coordination
The role involves ensuring that every generated lead is properly managed.
Responsibilities include:
- Tracking lead sources
- Monitoring customer interactions
- Coordinating with sales teams
- Evaluating conversion performance
- Improving lead handoff processes
Accurate tracking provides valuable insights into campaign effectiveness.
Audience Segmentation and Targeting
Not all audiences engage with marketing content in the same way.
The Digital Marketing Manager will be expected to identify:
- Highly engaged prospects
- Potential buyers
- Returning visitors
- New audiences
- High-conversion customer segments
Targeted marketing can improve campaign performance and reduce acquisition costs.
Content Marketing and Digital Communication
Content remains an essential component of successful marketing campaigns.
Managing Social Media Platforms
The Digital Marketing Manager Job in Ikoyi requires oversight of social media activities across relevant platforms.
Responsibilities may include:
- Content scheduling
- Audience engagement
- Campaign promotion
- Performance monitoring
- Community management
Social media channels can serve as important sources of customer engagement and lead generation.
Developing Marketing Content
The successful candidate will oversee the creation of marketing materials designed to drive action.
Content types may include:
- Property promotions
- Social media posts
- Digital advertisements
- Marketing graphics
- Informational content
Effective content supports customer awareness and engagement.
Blog Writing and Content Execution
The position also involves drafting and executing blog posts that contribute to marketing objectives.
Blog content can help:
- Improve online visibility
- Educate potential customers
- Support search engine optimization
- Generate organic website traffic
Well-developed content strategies can strengthen long-term digital marketing performance.
Email Marketing and Customer Outreach
Digital communication channels remain important tools for customer acquisition and retention.
Email Marketing Campaigns
The Digital Marketing Manager will oversee email campaigns designed to engage prospects and nurture customer relationships.
These campaigns may include:
- Property announcements
- Promotional updates
- Lead nurturing sequences
- Customer engagement initiatives
WhatsApp Marketing Initiatives
Messaging platforms continue to play a growing role in customer communication.
Responsibilities may involve:
- Campaign planning
- Customer engagement
- Promotional messaging
- Lead follow-up support
These channels can help businesses maintain direct communication with prospective customers.
Market Research and Industry Intelligence
The Digital Marketing Manager Job in Ikoyi requires staying informed about changing market conditions and emerging marketing trends.
Monitoring Industry Developments
The successful candidate will be expected to analyze developments in:
- Real estate marketing
- Digital advertising
- Customer behavior trends
- Emerging technologies
- Audience preferences
Continuous learning supports more effective campaign planning.
Identifying New Marketing Opportunities
Part of the role involves discovering new customer acquisition channels.
This may include:
- Exploring new advertising platforms
- Reaching untapped audiences
- Testing innovative marketing approaches
- Expanding digital visibility
Market exploration helps businesses remain competitive.
Data-Driven Decision Making
Modern marketing increasingly relies on analytics and measurable outcomes.
The role requires:
- Evaluating campaign data
- Reviewing performance indicators
- Measuring return on investment
- Identifying improvement opportunities
Data-backed decisions often lead to stronger marketing performance.
Marketing Calendar Planning and Project Management
Effective campaign management requires careful planning and organization.
Developing Marketing Calendars
The Digital Marketing Manager will oversee detailed campaign schedules.
Planning activities may include:
- Launch timelines
- Promotional schedules
- Event campaigns
- Property marketing initiatives
Managing Campaign Deadlines
Timely execution is essential for successful marketing outcomes.
The successful candidate will ensure that campaigns are launched according to schedule and aligned with business objectives.
Supporting Property Launch Promotions
Real estate marketing often involves coordinated promotional activities for new developments.
The position may support:
- Property launches
- Special promotions
- Sales campaigns
- Marketing events
Educational Requirements and Professional Qualifications
Applicants interested in the Digital Marketing Manager Job in Ikoyi are expected to meet specific qualifications.
Academic Background
Candidates should possess a Bachelor’s Degree in:
- Marketing
- Communications
- Business Administration
- Related disciplines
Professional Experience
Applicants should have between two and four years of relevant marketing experience.
Experience demonstrating measurable campaign success is particularly valuable.
Required Technical Skills
Candidates should possess experience in:
- Meta advertising platforms
- Google advertising campaigns
- Paid media management
- Social media marketing
- Digital analytics
Experience in real estate marketing may be beneficial but is not mandatory.
Compensation and Employee Benefits
The position offers a competitive salary package, although a specific salary range was not disclosed.
Additional benefits include:
- Health maintenance coverage
- Pension contributions
- Company-provided technology materials
- Performance-based incentives where applicable
These benefits contribute to the overall compensation package available to successful candidates.
Application Deadline and Recruitment Information
Interested candidates should submit their applications on or before June 30, 2026.
Applicants are encouraged to ensure that their qualifications and experience align with the requirements before applying.
Early submission may improve the likelihood of timely consideration during the recruitment process.
Rising Demand for Digital Marketing Professionals in Real Estate
Digital marketing continues to play a major role in the real estate industry as companies increasingly rely on online channels to attract buyers, investors, and tenants.
Professionals who can combine campaign execution, lead generation, content marketing, and performance analysis remain in high demand. The Digital Marketing Manager Job in Ikoyi reflects the growing importance of data-driven marketing strategies in today’s competitive property market.
FAQ
What are the responsibilities of a Digital Marketing Manager in Ikoyi?
The role includes campaign management, lead generation, social media marketing, content development, email marketing, market research, and conversion optimization.
Is real estate marketing experience required for this Digital Marketing Manager Job in Ikoyi?
No. While real estate marketing experience is considered an advantage, it is not a mandatory requirement for applicants.
What qualifications are needed for a Digital Marketing Manager role?
Candidates should possess a Bachelor’s Degree in Marketing, Communications, Business, or a related field, along with two to four years of relevant marketing experience.
What digital advertising platforms should applicants be familiar with?
Applicants should have experience managing paid campaigns on platforms such as Meta and Google, alongside broader digital marketing tools and strategies.
Conclusion
The Digital Marketing Manager Job in Ikoyi offers an opportunity for marketing professionals who excel in campaign execution, lead generation, and performance-driven marketing. With responsibilities covering digital advertising, content marketing, audience engagement, and conversion optimization, the role is well-suited to candidates seeking to make a measurable impact within the real estate sector. The combination of professional growth opportunities, employee benefits, and strategic responsibilities makes the position an attractive option for qualified digital marketers.
How to Apply
Interested and qualified candidates should send their CV to: careers@cwlagos.com using the Job Title as the subject of the email.
Click here for blaqloaded jobs community
https://chat.whatsapp.com/CGqx3dQeTPhKI3iuVF20PE
Click here for more jobs
