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China is increasing its influence in the Balkans through education, scholarships, and social media outreach.
While Chinese infrastructure projects in the region attract attention, Beijing quietly invests in study programs, tuition-free degrees, and stipends for Balkan students. Many students share their experiences online, reaching large audiences back home.
Students Share Experiences Online
Era Kernaja, a 24-year-old from northern Albania, studies computer science at Kunming University of Science and Technology in China. She applied to the program to learn a new language.
“Three years ago, I would have said China is a closed, Communist country,” Kernaja said. “Now my view has completely changed.”
She shares her experiences on TikTok, gaining over 8,000 followers. Students like her help shape perceptions of China among young people in the Balkans.
Building Networks and Influence
Experts say China’s programs cultivate personal networks, favorable narratives, and future professionals who have lived experience in China.
Stefan Vladisavljev, a Balkans analyst, told RFE/RL, “China is trying to position itself as a provider of development. Being present in Europe is important for its global outreach.”
Expansion Across the Region
China’s influence is strongest in Serbia, hosting three Confucius Institutes and supporting Chinese-language teaching in schools. But programs now reach Albania, North Macedonia, Montenegro, Bosnia-Herzegovina, and even some students from Kosovo, despite no official Chinese presence there.
Confucius Institutes offer scholarships, cultural programs, and guidance for students applying to Chinese universities. They also help students share their experiences in Chinese media, creating early advocates for China.
Social Media Amplifies Influence
Students like Kadir Ismajli from North Macedonia have built TikTok followings over 30,000 followers by documenting their lives in China.
“I started TikTok for business, but I also show my life in China,” Ismajli said. “People back home didn’t know what China was really like.”
Surveys show that direct experience with China leads to more positive perceptions among young Balkan populations.
Education Programs Grow Despite Skepticism
China’s programs are diverse, including government scholarships, Confucius Institute grants, university agreements, and short-term training.
Even in countries with limited Chinese presence, students find ways to study in China and share their experiences, shaping opinions in their home countries.
