The digital marketing unit head job Lagos opportunity has been announced by Wema Bank Plc as part of its strategic effort to strengthen its digital presence and customer engagement across multiple channels. The position is based in Lagos and is designed for an experienced professional capable of leading enterprise-level digital marketing operations.
This role reflects the growing importance of digital transformation in Nigeria’s financial sector, where banks are increasingly investing in data-driven marketing, automation, and customer experience optimization.
Overview of the Digital Marketing Unit Head Role
The digital marketing unit head job Lagos position is a senior leadership role responsible for shaping and executing the bank’s overall digital marketing strategy. It requires a blend of technical expertise, leadership ability, and strategic thinking.
Core Purpose of the Role
The primary objective of the role is to enhance brand visibility, improve customer engagement, and support business growth through digital channels.
Key focus areas include:
- Digital acquisition and customer retention
- Brand awareness across online platforms
- Performance-driven marketing execution
Work Environment and Scope
The role operates within a highly regulated financial environment, requiring compliance, precision, and innovation in equal measure. The successful candidate will work across multiple departments to align digital initiatives with overall business strategy.
Key Responsibilities of the Role
The digital marketing unit head job Lagos role involves managing a wide range of responsibilities spanning strategy, execution, and performance tracking.
Digital Strategy Development and Execution
A key responsibility is developing a comprehensive digital marketing strategy aligned with business goals.
Responsibilities include:
- Creating enterprise-wide digital marketing plans
- Leading integrated campaigns across multiple channels
- Ensuring alignment with corporate objectives
Website, SEO, and Content Optimization
The role places strong emphasis on website management and search visibility.
Key duties include:
- Overseeing website structure and performance
- Driving SEO and SEM strategies
- Managing content optimization for user engagement
Performance Marketing and Analytics
Data-driven decision-making is central to the role.
Responsibilities include:
- Managing Google Ads, Meta Ads, and LinkedIn campaigns
- Building analytics dashboards using GA4
- Measuring campaign effectiveness and ROI
Digital Leadership and Team Management
The digital marketing unit head job Lagos role also involves leading teams and coordinating across departments.
Team Leadership Responsibilities
The successful candidate will manage and mentor the digital marketing team.
Key duties:
- Leading digital marketing professionals
- Conducting performance reviews
- Supporting skill development and training
Cross-Department Collaboration
The role requires close collaboration with various business units within the bank.
Departments include:
- Brand and Corporate Communications
- Retail and Commercial Banking
- Digital banking platforms such as ALAT
Required Qualifications and Experience
Applicants for the digital marketing unit head job Lagos position must meet strong academic and professional requirements.
Educational Background
Candidates are expected to have relevant academic qualifications in marketing or related fields.
Required qualifications:
- Bachelor’s degree in Marketing, Business Administration, or Mass Communication
- Master’s degree or MBA is an added advantage
Professional Experience
Significant industry experience is required for this senior position.
Expected experience:
- 6–8 years in digital or integrated marketing
- 3–5 years in leadership roles
- Agency experience preferred
Technical Skills and Digital Expertise
The role demands advanced technical knowledge across multiple digital marketing disciplines.
Core Digital Marketing Skills
Candidates must demonstrate expertise in key marketing areas.
Skills include:
- SEO and SEM strategy
- Content marketing development
- Social media marketing management
Analytics and Automation Tools
Data and automation play a central role in performance measurement.
Tools and systems include:
- Google Analytics (GA4)
- Marketing automation platforms
- CRM integration systems
Technical Awareness
Additional technical knowledge enhances performance in the role.
Includes:
- Basic HTML/CSS understanding
- UX/UI principles
- Conversion rate optimization techniques
Benefits and Workplace Support
The digital marketing unit head job Lagos position comes with a structured benefits package designed to support employee well-being.
Employee Benefits
The organization offers a range of welfare and compensation benefits.
These include:
- Healthcare coverage
- Staff gym access
- Parental leave support
Additional Allowances
Employees may also receive supplementary benefits.
These include:
- Year-end bonus (13th month salary)
- Leave and passage allowance
- Workplace wellness support
Application Process and Deadline
Applicants interested in the digital marketing unit head job Lagos opportunity must apply through the official recruitment process.
How to Apply
Candidates are expected to submit applications via the official career portal.
Steps include:
- Prepare updated CV and credentials
- Submit application online through official link
- Ensure all professional certifications are included
Closing Date
The application deadline is 10th July, 2026. Early application is encouraged due to competitive selection.
FAQ
What is the digital marketing unit head job in Lagos about?
It is a senior leadership role focused on digital strategy, SEO, and marketing performance for Wema Bank.
What qualifications are required for this role?
A Bachelor’s degree in Marketing, Business Administration, or related fields is required, with an MBA as an advantage.
What experience is needed for this position?
Applicants need 6–8 years of digital marketing experience, including 3–5 years in leadership roles.
What tools are used in this digital marketing role?
Tools include Google Analytics (GA4), SEO platforms, CRM systems, and marketing automation tools.
Conclusion
The digital marketing unit head job Lagos opportunity at Wema Bank Plc represents a senior leadership position for professionals experienced in digital strategy, analytics, and performance marketing. With its strong focus on innovation, customer engagement, and data-driven decision-making, the role is designed to support the bank’s continued digital transformation and long-term growth in Nigeria’s financial sector.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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