The Diagnostic Centre Marketer Lagos opportunity offers experienced healthcare marketing professionals the chance to join one of Nigeria’s leading cardiovascular healthcare institutions. Lagos Executive Cardiovascular Centre (LECC) is inviting qualified candidates to apply for the position of Diagnostic Centre Marketer as part of its efforts to expand diagnostic services, strengthen partnerships, and improve access to quality healthcare.
The role is designed for professionals with experience in healthcare marketing, medical sales, or business development who can promote diagnostic services while building long-term relationships with healthcare providers, corporate organizations, and other referral partners.
About Lagos Executive Cardiovascular Centre (LECC)
Lagos Executive Cardiovascular Centre (LECC) is a specialized healthcare institution focused on delivering advanced cardiac care and diagnostic services in Nigeria. The centre combines modern medical technology with a team of experienced healthcare professionals to provide quality patient care.
Beyond cardiovascular treatment, LECC offers a range of diagnostic services that support early disease detection, preventive healthcare, and specialized medical investigations. As healthcare continues to evolve, the centre aims to strengthen its market presence through strategic partnerships and community engagement.
The recruitment of a Diagnostic Centre Marketer reflects the organization’s commitment to increasing awareness of its services while improving healthcare accessibility for individuals and organizations.
Diagnostic Centre Marketer Job Overview
The successful applicant will be responsible for driving business growth by promoting the centre’s diagnostic services across different customer segments.
The role combines marketing, business development, relationship management, and client acquisition to increase referrals and improve service utilization.
Successful candidates are expected to understand both healthcare services and modern marketing strategies while maintaining strong professional relationships with stakeholders.
Primary Objective
The main objective of the position is to increase the visibility and utilization of LECC’s diagnostic services by developing effective marketing strategies and expanding referral networks.
Who Should Apply?
This Diagnostic Centre Marketer Lagos position is suitable for professionals who have experience working in:
- Healthcare marketing
- Medical sales
- Diagnostic centre promotion
- Hospital business development
- Corporate healthcare partnerships
Applicants with strong communication and negotiation skills may have an added advantage.
Key Responsibilities
The Diagnostic Centre Marketer will perform several important duties aimed at expanding the centre’s client base and strengthening business relationships.
Business Development
The successful candidate will:
- Develop marketing strategies for diagnostic services
- Identify new business opportunities
- Increase customer acquisition
- Expand referral partnerships
- Support long-term business growth
These activities are expected to contribute significantly to the centre’s overall expansion plans.
Relationship Management
Building and maintaining strong professional relationships is a major part of the role.
The marketer will work closely with:
- Hospitals
- Clinics
- General practitioners
- Specialist medical practices
- Health Maintenance Organizations (HMOs)
- Corporate organizations
- Non-governmental organizations (NGOs)
Strong networking abilities will be essential for maintaining productive partnerships.
Marketing Diagnostic Services
The selected candidate will actively promote several healthcare services offered by LECC, including:
- Laboratory investigations
- Radiology services
- Cardiac diagnostic procedures
- Preventive health screenings
- Wellness packages
- Specialized diagnostic testing
Increasing awareness of these services is expected to improve patient referrals and customer engagement.
Additional Duties
Apart from client acquisition, the position includes several operational responsibilities that support business development.
Corporate Engagement
Responsibilities include:
- Preparing proposals
- Developing quotations
- Drafting service agreements
- Meeting prospective clients
- Negotiating partnerships
These activities help strengthen collaboration between LECC and corporate organizations.
Community Outreach
The Diagnostic Centre Marketer will also coordinate:
- Health awareness campaigns
- Community medical outreaches
- Promotional events
- Corporate wellness programs
- Educational presentations
Such initiatives help improve public awareness while promoting preventive healthcare.
Market Research
Understanding healthcare market trends is another important responsibility.
The successful applicant will monitor:
- Competitor activities
- Industry developments
- Customer preferences
- Emerging healthcare opportunities
These insights will help shape future marketing strategies.
Reporting and Performance Monitoring
The position requires continuous performance evaluation through regular reporting.
The marketer will maintain accurate records of:
- Prospective clients
- Referral partners
- Existing customers
- Marketing activities
- Business development progress
Weekly, monthly, and quarterly reports will be submitted to management for review.
The successful candidate will also be expected to meet assigned targets relating to revenue generation, customer acquisition, and service utilization.
Educational Qualifications
Applicants interested in the Diagnostic Centre Marketer Lagos position should possess at least one of the following qualifications:
- Bachelor’s Degree
- Higher National Diploma (HND)
Preferred fields of study include:
- Marketing
- Business Administration
- Healthcare Management
- Public Health
- Related disciplines
Professional certifications in Marketing, Sales, or Business Development will be considered an additional advantage during the recruitment process.
Experience Requirements
Candidates should possess between three and five years of relevant professional experience.
Relevant experience includes:
- Healthcare marketing
- Medical sales
- Hospital marketing
- Diagnostic services promotion
- Business development
Applicants with previous experience promoting laboratory, radiology, imaging, or hospital services are especially encouraged to apply.
Demonstrated success in achieving business development or sales targets will strengthen an application.
Essential Skills
The position requires a combination of marketing expertise and interpersonal abilities.
Important skills include:
- Business development
- Sales strategy
- Client relationship management
- Negotiation
- Communication
- Presentation skills
- Proposal writing
- Market analysis
- Strategic planning
- Time management
Applicants should also be comfortable working independently while managing multiple projects simultaneously.
Knowledge of Microsoft Office applications, including Word, Excel, and PowerPoint, is considered important for preparing reports and presentations.
Why This Role Matters
Healthcare marketing has become increasingly important as hospitals and diagnostic centres seek to improve access to quality medical services.
Professionals in this field help connect patients, healthcare providers, and organizations with specialized diagnostic solutions that support early detection and improved treatment outcomes.
By strengthening referral networks and promoting preventive healthcare, Diagnostic Centre Marketers contribute to both organizational growth and improved public health awareness.
Career Growth Opportunities
Working in healthcare business development offers several long-term career opportunities.
Professionals who perform well may advance into positions such as:
- Business Development Manager
- Marketing Manager
- Healthcare Partnership Manager
- Regional Sales Manager
- Corporate Relations Manager
Experience gained in diagnostic marketing can also create opportunities across hospitals, pharmaceutical companies, medical laboratories, healthcare technology firms, and insurance organizations.
How to Apply
Qualified candidates who meet the required qualifications are invited to submit their applications.
Applicants should send their updated Curriculum Vitae (CV) via email using Diagnostic Centre Marketer as the subject of the email.
Application Email:
Candidates are encouraged to ensure that their CV clearly highlights relevant healthcare marketing experience, business development achievements, and professional qualifications before submission.
Recruitment Summary
Position: Diagnostic Centre Marketer
Location: Lagos
Employment Sector: Healthcare
Experience Required: 3–5 Years
Educational Qualification:
- Bachelor’s Degree or HND
Preferred Fields:
- Marketing
- Business Administration
- Healthcare Management
- Public Health
Application Deadline: Not Specified
Application Method: Submit CV via email using the job title as the subject.
Frequently Asked Questions
What is the Diagnostic Centre Marketer Lagos position?
It is a healthcare marketing role responsible for promoting diagnostic services, generating referrals, developing partnerships, and increasing client acquisition for Lagos Executive Cardiovascular Centre.
What qualifications are required for this job?
Applicants should possess a Bachelor’s Degree or HND in Marketing, Business Administration, Healthcare Management, Public Health, or a related discipline. Relevant professional certifications are an added advantage.
How many years of experience are needed?
Candidates should have between three and five years of experience in healthcare marketing, business development, medical sales, or diagnostic services marketing.
How do I apply for the LECC Diagnostic Centre Marketer job?
Interested candidates should send their updated CV to pca@aplinegroup.com using Diagnostic Centre Marketer as the email subject.
Conclusion
The Diagnostic Centre Marketer Lagos vacancy presents an excellent opportunity for experienced healthcare marketing professionals seeking to advance their careers in a specialized medical environment. LECC is looking for candidates who can combine strong business development skills with relationship management and strategic marketing to expand access to quality diagnostic services. Qualified applicants who meet the stated requirements are encouraged to submit their applications before recruitment concludes.
Interested and qualified candidates should send their CV to: pca@aplinegroup.com using the Job Title as the subject of the mail.
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